Field notes
What actually happens
when a product lands in Korea.
Most writing about Korean localization is about grammar. Almost none of it is about the parts of a product that decide whether a launch works. These are notes on the second kind.
Store · 6 min
What a Korean app store listing actually looks like
Apple reads the text on your screenshots. Korean users read them faster than your description. Why a translated listing still fails to rank or convert in Korea — and what local listings actually do.
Design · 6 min
Korean UI density: what Western products get wrong
Korean interfaces are not simply busier. Density is contextual — dense where people are looking for something, restrained where they are deciding. Getting the direction backwards is the common mistake.
Product · 7 min
Why your signup flow fails in Korea
Your Korean traffic is fine. Your conversion is not. Four things in a standard Western signup flow that quietly break in Korea — login order, consent screens, name and address fields, and the payment step.